VIII. Summary
Transportation is a vital part of the marketing process. It would be impossible to
provide urban centers with a vast array of fresh agricultural products from diverse farms
and ranches located throughout the U.S. without having a dependable, rapid service
trucking industry.
During the last several years there has been a growing concern about the California
produce trucking industry. Fewer people are becoming drivers; fuel and operating costs
have been increasing; profit margins are frequently non-existent; equipment is wearing
out; and it has become difficult to locate trucks during the summer peak produce season.
This study was undertaken to determine the important transportation issues facing the
produce industry; to evaluate the number of loads shipped each year; and to evaluate how
produce shippers, receivers, and truckers perceive the produce trucking industry.
There are an estimated 485,000 truckloads (20 tons each) of 20 fresh fruits and 23
fresh vegetables shipped out of California annually. These include domestic shipments
only.
There is a shortage of drivers for these "big rigs." Driver turnover rates
are fairly high. The 44 surveyed trucking firms reported their drivers change jobs every
1.7 years. There has been an increasing demand for trucks. Truck demand follows the
general economic conditions, and many firms have adopted just-in-time inventory
management, which requires more frequent hauling and fewer inventories.
Truck rate levels, truck availability, driver hours of driving per day and week, and
highway weight limits all tend to put pressure on the trucking industry.
Trucking freight rates for fresh produce vary greatly within a given year. A common
rate is $5,100 for shipping a load from California to the East Coast in July. This rate is
frequently one-half that amount during fall, winter and early spring.
Based on U.S. Department of Agriculture truck rate data, the net returns for hauling
produce during non-peak months are frequently negative. More than 90 percent of the fresh
produce is shipped by truck. While there has been a tendency for the trucking firms to
develop fleets of trucks, the average firm probably has fewer than 10 trucks in its fleet.
Shippers and receivers generally feel the trucking industry is doing a good job of
hauling fresh produce. From this survey it appears they have an appreciation of the
potential problems facing the trucking industry.
The truckers drive fairly new equipment (average truck age was 3.0 years). Their most
important concerns were the attitude of the receivers, attitude of the dock personnel,
getting good directions to shipper-receivers and the waiting time to load and unload. The
trucking firms reported their greatest future concerns were the availability of drivers
and the low freight rates that prevail in the industry.
This study was undertaken to determine the importance of the trucking industry to
Californias fresh fruit and vegetable industry. It also attempted to validate issues
and concerns that are influencing or will likely become increasingly important in produce
trucking in the near future.
Shippers, receivers, and truckers all have an economic interest in facilitating the
movement of these products through the marketing system. Mutual efforts to alleviate some
of the transport problems would benefit all of these firms as well as society.
A number of the concerns could be resolved by an educational/promotional program to
recognize the important function performed by trucks. A mutual program by all segments of
the industry to promote "driver-friendliness" might have big rewards.
A third party agency (U.S. Department of Agriculture) may be able to assist in changing
driving/non-driving time regulations so they are more compatible with modern trucks, roads
and technology.
This study was an attempt to make the produce industry aware of the concerns in
transportation. Many of the indicated findings may be resolved by the users and providers
of the transportation service. One suggestion was to develop a task force represented by
all parties (shippers, receivers, truckers and regulators), to begin to resolve the most
important problems confronting the fresh produce trucking industry. |